Coventry History

Tenacity Runs in the Family

 

Coventry AwardsTwenty years ago, before anyone even knew what the law of attraction was about, a smart and spunky 24-year-old quit her day job and started a company that revolutionized the way we approach personal success.  Jacki Smith’s method was unconventional but she knew that her way really worked.  Jacki set out to show people that magic isn’t just for witches and wizards and that we all use magic every day; sometimes without even knowing it.  She created a line of inspirational candles, combined it with her passion for marketing, and created a system she called Creating Your Own Reality.  A year and a half in Jacki invited her sister, Patty Shaw, to join her as her partner in crime.  Together they have conspired to bring about world change one candle at a time.

 

Back in the early ’90s, the New Age market was pretty new itself and hungry for fresh ideas, innovative products, and the people who could bring them into reality.  Jacki and Patty’s company, Coventry Creations, fit perfectly in this niche market and business took off like a shot.  Sales doubled and tripled annually.  Distributors and sales reps were begging to be associated with Coventry Creations; even QVC came knocking at the door.

 

The Blessed Herbal candles immediately became the standard of intentional candles in the New Age industry.  On most days they find it a vast compliment that many variations of the Blessed Herbal candle have surfaced through other companies.  A wise mentor showed them that being copied by other companies solidifies their place as the industry originator and leader; they keep that message close to their hearts on the difficult days.

Home Is Where Your Magic Is

Coventry’s first headquarters was located in Jacki’s kitchen, but after spilling ten pounds of wax on the floor, she made the executive decision to move the operation to the basement.  The UPS driver got lots of presents for schlepping those boxes up that flight of stairs every day.  In the beginning, everything she did was “outside the box.”.  She constructed her own candle molds from pvc pipe and caps and the candles were made upside-down according to industry standards.  All this came out of the mother of necessity and a tiny working budget.

 

Coventry has gone through many changes over the years. Jacki and Patty are never bored with all the ups and downs, trials, tribulations, and successes.  After four moves and lots of personal and professional growth, Coventry is settled in Ferndale, Michigan, a community they plan to call home forever.  Jacki and Patty opened a boutique in downtown Ferndale to be the local retail outlet of their candles.

 

The journey would have not been as enjoyable without the unbreakable bond of sisterhood Jacki and Patty have enjoyed.  Patty Shaw's unfailing patience and confidence, combined with Jacki's drive and courage blossomed into a creative team that is equal to infinitely more than the sum of its parts.

 

“Every day we are working on the next evolutionary step of our company. We wish that you enjoy using our products as much as we enjoy creating them.” —Jacki Smith & Patty Shaw

 

2012 was an amazing year of accolades for the sisters of Coventry.  Not only did they celebrate 20 years in business, they were awarded the Coalition of Visionary Resources (COVR) 2012 Vendor of the Year!  What an honor it was to receive that award from their peers, customers, and fans.  As the award presenter started describing the recipient of the 2012 award, Jacki and Patty were in disbelief that it could have been them. “Two sisters that have worked together for nearly 20 years…” The Coventry sisters kept looking around wondering what other sister teams were in the business.  When their tablemates started poking them, Jacki and Patty realized it was them!

 

Jacki’s book, Coventry Magic, won the 2012 Best in Print for Magic and Shamanism COVR award.  The luggage was nearly too heavy for the plane that year as the sisters flew back to Detroit from Denver, but there was no way those awards were getting out of their sight!  Jacki got through the awards ceremony with many damp napkins and a series of bumbling emotional outbursts.

 

Jacki said she cried almost as much in 2012 as when Patty’s self-published book, the Healer’s Almanac, won as a runner-up in 2009 for the Alternative Health Award.  Writing that first Healer’s Almanac was a journey of many years and here Patty was, getting the recognition of an amazing book.  There are dozens of books in each category that are entered in the COVR awards; being in the top two is a tribute in and of itself.

 

Since then Jacki and Patty have discovered the joy in writing!  In 2014 their co-authored book DIY Akashic WIsdom won another COVR Award and has become a powerful tool in anyone’s personal healing journey.


Over the 20-plus years of taking the road less traveled, Coventry has received numerous awards, from the Detroit-based Metro Times “Best of” awards, to BBB recognitions and display awards at local conventions.   In 2014 Jacki was awarded “Pagan of the Year” from her local community.   You know you have made it when they appreciate you in your own backyard!    With all of these humbling honors Coventry has received, the most important one is the award experienced every time a customer reaches out with a Coventry candle tale.

Featured Products

Attraction/Love Blessed Herbal Candle

Attraction/Love Blessed Herbal Candle

A hot red candle with a romantic lavender spice blend. 1.5 x 7 pillar with a 40 hour burn time. The..

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Emotional Balance Blessed Herbal Candle

Emotional Balance Blessed Herbal Candle

A deep turquoise candle with an orange blossom essential blend. 1.5 x 7 pillar with a 40 hour burn t..

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Energy and Will Blessed Herbal Candle

Energy and Will Blessed Herbal Candle

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Happiness Blessed Herbal Candle

Happiness Blessed Herbal Candle

A sunny yellow candle with a vanilla and patchouli musk blend. 1.5 x 7 pillar with a 40 hour burn ti..

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Happy Home/Peace and Serenity Blessed Herbal Candle

Happy Home/Peace and Serenity Blessed Herbal Candle

A brick red candle infused with warm rose and myrrh oils. 1.5 x 7 pillar with a 40 hour burn time. ..

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Healing Blessed Herbal Candle

Healing Blessed Herbal Candle

A spiritual purple candle with a mellow honeysuckle and cedar oil blend. 1.5 x 7 pillar with a 40 ho..

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Heart Blessed Herbal Candle

Heart Blessed Herbal Candle

A blossoming lavender colored candle with a matching fresh ylang and lavender oil blend. 1.5 x 7 pil..

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Inner Balance Blessed Herbal Candle

Inner Balance Blessed Herbal Candle

A light blue candle infused with cedar, sage and jasmine oils. 1.5 x 7 pillar with a 40 hour burn ti..

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Love's Enchantment Blessed Herbal Candle

Love's Enchantment Blessed Herbal Candle

An enticing burgundy color with a spicy jasmine blend of oils. 1.5 x 7 pillar with a 40 hour burn ti..

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Money Draw Blessed Herbal Candle

Money Draw Blessed Herbal Candle

A money green candle with a honeysuckle, patchouli and grapefruit oil blend. 1.5 x 7 pillar with a 4..

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Needed Change/Banishing Blessed Herbal Candle

Needed Change/Banishing Blessed Herbal Candle

A creamy candle with a heavy sandalwood blend. 1.5 x 7 pillar with a 40 hour burn time. Bring about..

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Prosperity Blessed Herbal Candle

Prosperity Blessed Herbal Candle

A prosperous green candle with an uplifting bergamot and clove blend. 1.5 x 7 pillar with a 40 hour ..

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Protection Blessed Herbal Candle

Protection Blessed Herbal Candle

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Spiritual Cleansing Blessed Herbal Candle

Spiritual Cleansing Blessed Herbal Candle

An all white candle with a lemongrass, sage and cypress blend. 1.5 x 7 pillar with a 40 hour burn ti..

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Stability Blessed Herbal Candle

Stability Blessed Herbal Candle

An earthy brown color blended candle with a cypress and patchouli blend. 1.5 x 7 pillar with a 40 ho..

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Ancestor Blessed Herbal Candle

Ancestor Blessed Herbal Candle

Spirit Guide Blessed Herbal Candle is a white candle infused with a peppermint musk blend. 1.5&rdquo..

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Problem Solving Blessed Herbal Candle

Problem Solving Blessed Herbal Candle

A honey colored candle with a honeysuckle scent. 1.5 x7 with a 40 hour burn time. Each challenge, l..

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Truth and Justice Blessed Herbal Candle

Truth and Justice Blessed Herbal Candle

A brilliant blue candle of temple incense quality. The Frankincense, Myrrh and Sandalwood will remin..

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Ancestor Blessed Herbal Oil

Ancestor Blessed Herbal Oil

Feel close to your ancestors and honor them with this beautiful Blessed Herbal oil. Some general use..

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Happy Home Blessed Herbal Oil

Happy Home Blessed Herbal Oil

Joyful and grounding blend of Myrrh Orange blossom and rose. Bring happiness to your home and all wh..

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Inner Balance Blessed Herbal Oil

Inner Balance Blessed Herbal Oil

A sweet and heady floral to bring balance to your inner life. Use this oil anytime you feel your lif..

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Needed Changes Blessed Herbal Oil

Needed Changes Blessed Herbal Oil

Soft sandalwood and spicy ginger. This oil will bring on the motivation needed to make those changes..

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Problem Solving Blessed Herbal Oil

Problem Solving Blessed Herbal Oil

Bright honeysuckle for a bright mind. Use this oil when studying, doing your taxes or putting togeth..

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Prosperity Blessed Herbal Oil

Prosperity Blessed Herbal Oil

Uplifting lemongrass, bergamot and clove blend. Generously apply this oil to anything that represent..

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Stability Blessed Herbal Oil

Stability Blessed Herbal Oil

Grouding Patchouli and Juniper. Use this oil to help you focus and be mindful of the enviornment aro..

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Truth & Justice Blessed Herbal Oil

Truth & Justice Blessed Herbal Oil

The Frankincense, Myrrh and Sandalwood will remind you that finding the truth is a sacred journey.So..

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Witches Union Money Magic Patch

Witches Union Money Magic Patch

Witches Union Money Magic patch. 2" diameter embroidered patch. Money is on everyone's mind; wanting..

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